As seen in many of the chapters we've studied,"Natural Capitalism" is about paradigm changing. This weeks chapter talks about the commerce, economy as being part of the solution to become a sustainable society. In terms of economy it is very important that we realize the scarcity of resources and the authors suggest that radical improvement in the resource productivity and resource usage can expand humanity's possibilities for growth. I also liked how they talk about the economic progress that's becoming restrictive due to the misuse of resource and we should be addressing this important factor; they introduced a concept called "restorative economies" that addresses these needs. We have to rethink the way we live, the way we do things if we have to create new sustainable systems and at the same time restore endangered natural systems. We have to create equilibrium among these systems. The authors think we have to follow three principles if we want to reach this natural capitalism:
- radical resource productivity
- biomimicry
- flow of services
- restoration of natural capital.
Commerce is part of the solution; transportation and building design are part of the solution. Working on all these different aspects and coming up with new sustainable technologies is going to be the solution
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It’s odd for me to imagine an America where wanting more, consuming more and making more are not part of our “economic mindset.” The idea that we could and should change our economic practices; ultimately creating a virtual paradigm shift in our society’s economic output seems unrealistic and far-fetched. Yet, in the end, aren’t the craziest ideas the same ideas that dreams are made of? The same dreams that compel humankind to do great things? Isn’t the heretic or the mad scientist that one day becomes the person that was “way ahead of their time,” and upon reflection society admires them for their courage to present unpopular ideas even in the face of condemnation? Maybe commerce does become part of the solution and maybe society reconsiders its view on natural capitalism; regardless of how it happens we do need change and our economic practices do have to become part of the solution, not the continued problem.
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