Last Chapters

I love reading Dave Suzuki's Green Guide for the simple fact that it gives you information and outlets to find further information to change things in your personal life. The goal of zero waste is a time consuming one that requires attention to detail to read the tiny print on labels provided by major corporations being one example with the goal of seeing through the bought out term "environmentally friendly." The websites mentioned through out the book for further awareness are very helpful. He highlights simple ways to cut one's carbon footprint such as composting, reusing, repairing, and recycling, but is sure to make the connection that without government laws mandating these paths towards zero waste and major corporations leading by example, more people will not get on board. Leading perfectly into McDonough's sixth chapter using the Ford company as an example of reinventive thinking towards biomimcry methods.

The focus on one of America's major automobile assembly corporations changing the typical paradigm of "don't ask, don't tell" into an open, creative thinking zone in order to keep the employees best interests at heart while still making profits is a great example for many corporations that are feeling trapt by the pressures to escape economic downfall. If corporations are being bailed out by banks, creating more debt, it should be painfully obvious that new methods must be put underway and their employees may love them for it in the end. People, as living creatures desire sunlight, fresh air, and social interaction to feel good about their lives. In incorporating this in their new building, Ford is seeing positive feedback rolling in. Makes sense! I'm finally inspired by Cradle to Cradle instead of told that my personal contribution isn't enough. The dwelling into how corporations can change their methods by looking into what is making each product, not just the product itself and choosing other materials seems like a realistic step in the right direction. I'm thinking this book should be sent to every major corporation in the world.